Just to get you up to speed if you don’t know what Hulu is and what situation is before I get to the rebuttal I found today:
Hulu is a (US only) website which allows you to stream TV shows (in pretty good quality) to your computer via Flash, it has deals with some of the major US TV companies and has shows added very shortly after they are originally aired and seem to stay available online for a long time (e.g. much more than the 7 days you get with the iPlayer). You get very few advert interruptions, roughly 4 or 5 for a program that would run an hour on TV, and the adverts generally only last around 15 seconds or so, aiming to take the amount of time that you would normally spend fast forwarding through 3+ minutes worth of adverts if you recorded a program on your PVR.
It really is a top-notch user experience and it is the kind of thing that could really take off big, and from what I’ve seen of other services is the closest thing in to my In an ideal world thoughts when I wrote about the BBC iPlayer over a year ago.
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